- 4 Reasons To Fire Your SEO Company
It's important that you don't work with a company that employs black hat SEO techniques which will result in your website being permanently banned from search engines like Google.
For example, in an attempt to manipulate rankings these companies will use the same keyword over and over again on a page with a white background and then highlight those keywords and put them all in white, hoping to trick the search engines.
Another black hat practice that is the use of 'doorway' pages. These pages are standalone pages designed only to act as doorways to your site and are created to do well for particular phrases.
The fact is that doorway pages don't do a very good job of generating traffic and could get your site de-indexed from Google.
So, without going into too much detail you can see why it is important to stay away from a SEO or Internet Marketing company that uses black hat strategies.
Search engines are much smarter now because of these different techniques and shortcuts people have tried in the past...
Also keep in mind, that Google search results includes paid advertisements (Sponsored links) which is known as pay per click (PPC) and should not be confused with search engine optimization.
It is important to distinguish between actual search results and ads that appear on the search engine results page.
Proper SEO takes time before you will see any results. And if you're unsure if your SEO company is really working to improve your sites' ranking, you can always check up on them.
One of the easiest ways to keep track of the amount of work your SEO company is doing, is to create Google Alerts for your company name and website address. You will then be notified every time your website or company is mentioned on the web.
The more alerts you get in your inbox, the more work the company is doing for you.
But how long should you wait before you decide if you should get rid of your SEO company?
Here are four different scenarios that could mean your SEO company is taking you for a ride.
1. After 6 months your traffic remains the same - Fire Your SEO Company
It is highly unlikely that after 6 months into a campaign you're not seeing any results in search traffic. Perhaps your SEO company is not working at all or perhaps the keywords they are targeting are wrong.
Although extremely competitive keywords have the potential to bring in more traffic, it will take longer (up to 24 months) to optimize for such search terms.
To maximize your ROI your SEO company should rather choose a combination of low, moderate and high competition keywords.
If your SEO company has not take this approach you know that it is time to get rid of them.
2. Traffic Increases But No Conversions - Fire Your SEO Company
You may find that your traffic shoots through the roof, but you are not getting any conversions. This may be a genuine mistake that could be rectified.
But, if you're getting plenty of traffic and haven't made any conversions, a red flag should immediately go up.
Any company can double its traffic, but if you're getting a lot of traffic from visitors with little or no relevance to your business it won't do you any good.
In an effort to gain credibility unethical SEO companies will buy links from spam sites or get traffic from 'fake' search engines or spyware to show stats of increase in traffic.
One way to combat this from happening is to install Google analytics on your site and visit the traffic sources. If everything seems fine, the problem may be with your website.
3. Not Reaching Page 1 Of Google - Fire Your SEO Company
Okay, there is no guarantee you will always reach the front page, but if you haven't even made it to the second page of Google, then there is a problem.
The keywords may be too competitive, or the SEO company isn't doing their job right. There is a fine line here, because it's possible your keyword movement just needs a little push.
However, never be afraid to ask about what your SEO company is doing.
4. Keyword Ranking Remains The Same - Fire Your SEO Company
It's possible that when you first started with an SEO company, you were already on page 2 or 3. The idea of putting money into a SEO campaign was to reach #1.
However, during the time your SEO company has been working for you, nothing has changed. It's possible that your SEO company is taking you for a ride and you and since they are showing no results you should get rid of them.
In the end there are several different scenarios you need to look out for when working with an SEO company. It's probably one of the most difficult businesses to keep up with what they are doing.
Make sure your SEO company provides you with monthly reports. This should include what on-page search engine optimization changes were made and the locations of the back links they have put in place.
You should also get a Google Analytics report that will give you an idea of the traffic results.
You will find that it's more of an "honor system" than anything else. The only way to overcome it is by keeping in contact with your SEO company constantly.
We also recommend keeping track of the traffic and keyword positions as well. The more involved you are with the overall process, the easier it will be to know if the SEO campaign you're paying for is successful.
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Testimonials
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www.HMRemovals.co.za
www.SimplyStore.co.za
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Alain baie dankie vir jou epos dit het ons baie geleer. Vriendelike groete Robbie
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wwwLeroyonline.com
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