Worth Overdoing Marketing & Consulting

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About Us

Worth Overdoing marketing assists businesses, individuals and non-profits so they can best leverage the unique reach of Google to increase their sales and profits.

Worth Overdoing has experienced a great deal of success and through the support of our in-house and external staff, we’ve been able to deliver consistently exceptional results to our clients. It is with great pleasure that we present the folks who make all of this possible:

Alain van Heerden -
Owner

Alain started his career in the financial industry and after leaving the corporate world in 2003 he started his own marketing consulting company and for the last 4 years Alain has concentrated exclusively on Internet Marketing.

He is the driving force behind Worth Overdoing who lives and breathes Internet Marketing and he has established reputation as a very effective online marketer in South Africa.

His main expertise is understanding how people use the Internet and how search engines like Google work.

Zulika -
PPC Account Management

With over 14 years of business experience, Zulika has started out by working for a JSE training company where she was responsible for the marketing of their various products.

After 5 years, she moved on working in the real estate and mortgage industry where she was overseeing the company’s Online marketing strategy.

Analyzing markets & implementing strategies through market research, Adwords PPC advertising, Search Engine Marketing and sales promotions programs.

In 2009, she became part of our team and currently she is responsible for overseeing product and analytical support for clients, placing a primary focus on ROI. This includes all components of clients accounts, including keyword research, expansion, bid management, ad copy, conversion tracking, budget allocation, and execution.

Zulika has developed her own tried and tested systems and methodologies to use Adwords as the traffic generating medium to maximise profit for her clients.

Tim Scott - Landing Page Optimizer

Tim has 4 years experience of successfully improving online sales by rigoursly split testing landing pages to improve web conversions.

He is innovative, has creative ideas for landing pages and how to make changes to existing landing pages to increase sales.

He understands visitor behaviour and how to analyze website data to identify new business opportunities.

Estelle Swanepoel- Account Assistant

Estelle is an assistant to Zulika and she is mainly responsible for keyword research, competition analysis and reporting.

She manages both on-page and off-page optimization of websites.

Reg Capor- Account Assistant

Reg is an assistant to Alain and he is mainly responsible for research, implementation and creative assistance.

He is involved in mostly off-page optimization of websites.

Hallee - Creative Assistant

Hallee is mainly responsible for website optimization & content creation.

She is involved in mostly on-page optimization of websites.

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What People Are Saying...

"We had to employ an additional 4 sales reps just to keep up with the leads coming in...

"Not that I mind having this kind of pressure, but since we started working with Worth Overdoing it has really put our sales team under a great deal of pressure to keep up with the leads coming in.

In less than two months since Worth Overdoing started helping us our cost per lead has dropped by two thirds. At the same time our leads are still increasing! We are getting more leads, better leads, and all of this at a third of the cost...

So saying that we are extremely happy with the results would be an understatement!"

J Badenhorst
Director - College SA

1219% Increase in Click-Through-Rate

"My click-through-rate went up from 1.27% to 16.76% over a 2-3 month period... My cost per conversion came down from R507 to R74…

If you want to get more traffc to your site, make sure you contact Worthoverdoing"

Anthony Healey
HM Removals & Simply Store

Saved R53,500 on Adwords

It’s amazing to see the results I’ve been getting. I used to spend close to R70, 000 per month on Adwords. But, now my costs are down to R16,500 pm and I’m saving a huge amount of money.

My sales have tripled and all my Google campaigns are very profitable. You guys definitely know your stuff and there is no one I would recommend higher.

Werner Hattingh
Brits Pale (Pty) Ltd

ERA Properties Garden Route

Ons kry baie meer navrae van Google af as ooit tevore en ek is gelukkig met die resultate tot dusver

Ono Martins
ERA Garden Route

An Extra 28 Sales in Just 14 Days

To be honest, I’ve always been sceptical about companies promising increased sales. However, after having a lengthy discussion with Zulika I decided to give them a chance and I’m extremely happy I did.

I used to get 2 sales per week from my Yellow pages ad, but since I advertised my site on the internet I got 28 sales in just 14 days. Worth Overdoing deliver on their promises and I will recommend their services without any hesitation”

Darion Jacobs
Rondevu Limo Hire

Competitors Clicking on Ads

Since 2010 our advertising was gradually getting more and more expensive and we were getting less leads from Google.

We suspected that one of the reason our sales tapered off was due to our competitors maliciously clicked on our ads in order to ramp up our click costs. Obviously, we were worried about the situation and that is why we approached worth overdoing.

When I first spoke to Zulika I was relieved to hear what they had to offer. They were the able to quickly fix our problem and we immediately saw results in our campaigns.

Zulika also gave us valuable advice on how to get more people coming to our website and spend less money.

I’m glad to say that we’re experiencing more enquiries than before which meant more business for us. It’s been a real pleasure working with Zulika and I’m extremely happy with the results

Naomi du Toit
Business Owner

Cost Effective

“The amount of clicks to cost ratio is extremely cost efficient. Thank you for managing this site on my behalf. You are a true professional in that you always kept me informed and updated as well as providing alternate solutions”

Andre Smith
Sales Executive

Email support: office[at]worthoverdoing.co.za
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Worth Overdoing Marketing Suite 348. Private Bag X22, Tygervalley 7536 South Africa.
Tel: 022 715 4474
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