Different Adwords Bidding Options

Your Adwords bid represents how much you’re willing to pay per click or per thousand impressions. You can set your bids at keyword or ad group level and if you don’t specify a maximum CPC bid for your keywords your ad group maximum CPC will automatically apply.

Your bid also plays a role in your Ad rank. Increasing your maximum CPC bid while maintaining a high Quality Score can improve the position of your ad.

The bidding strategy you choose would depend on your advertising goals. If you’re more concerned about getting clicks to your website you should choose cost-per-click (CPC) bidding where you pay only when someone clicks on your ad.

You also have a choice between manual and automatic CPC bidding. If you’re new to Adwords you might consider automatic bidding where you set a daily budget and the Adwords system gets you as many clicks as possible within that budget.

Once you get use to how Adwords works you can always switch to manual bidding which lets you more control over your maximum CPC bids.

However, if you’re focused on building your brand on Google’s content network, then you should choose cost-per-thousand impressions (CPM) bidding. With this option you will pay for impressions on your ad, and pay for every thousand times your ad show.

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