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Google Adwords Quality Score & Relevance

Google created the Quality Score metric to measure the effectiveness of ads within its network.  Advertisers who creates highly relevant ads are rewarded with higher overall Quality Score.

This will result in their ads appear in higher positions than that of their competitors  and many times paying less per click than advertisers who ranks in lower positions.

That’s why it’s important that when you create your Google pay per click campaigns to make sure that your keywords, ads and landing page are relevant.  If your ads are not relevant your “click through rate” or CTR would be low which will directly influence your quality score.

Quality Score Factors

quality score

Your CTR influences your Quality Score the most and it is an indicator to Google whether your ads are relevant to searchers. You should also make sure that you are  using relevant keywords and landing pages that are targeted to your audience. Your account history (CTR of all your keywords) will also be part of your Quality Score.

There are other relevance factors as well but the point to take home is that you want every part of your Google PPC campaigns to be highly targeted and relevant to your market.

Get Your Risk-FREE No-Obligation Quote Now!

Google Adwords can be very challenging and an ever increasing number of businesses are struggling with low Quality Scores. Things are not getting easier and if you want the upper hand over your competitors then the time is right to use professional Adwords management services.

So, if are feeling things are getting tougher in your Google campaigns right now then complete the form below for a risk free no obligation quote to improve your Adwords campaigns or your organic search engine ranking.

 

 

   
 
 



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  What People Are Saying...
 

"We had to employ an additional 4 sales reps just to keep up with the leads coming in...

"Not that I mind having this kind of pressure, but since we started working with Worth Overdoing it has really put our sales team under a great deal of pressure to keep up with the leads coming in.

In less than two months since Worth Overdoing started helping us our cost per lead has dropped by two thirds. At the same time our leads are still increasing! We are getting more leads, better leads, and all of this at a third of the cost...

So saying that we are extremely happy with the results would be an understatement!"


4
J Badenhorst
Director - College SA

3

1219% Increase in Click-Through-Rate

"My click-through-rate went up from 1.27% to 16.76% over a 2-3 month period... My cost per conversion came down from R507 to R74

If you want to get more traffc to your site, make sure you contact Worthoverdoing"


4
Anthony Healey
HM Removals & Simply Store

3

Saved R53,500 on Adwords

It’s amazing to see the results I’ve been getting. I used to spend close to R70, 000 per month on Adwords. But, now my costs are down to R16,500 pm and I’m saving a huge amount of money.

My sales have tripled and all my Google campaigns are very profitable. You guys definitely know your stuff and there is no one I would recommend higher.


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Werner Hattingh
Brits Pale (Pty) Ltd


3

ERA Properties Garden Route

Ons kry baie meer navrae van Google af as ooit tevore en ek is gelukkig met die resultate tot dusver


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Ono Martins
ERA Garden Route

 

 

 

 

3

An Extra 28 Sales in Just 14 Days

To be honest, I’ve always been sceptical about companies promising increased sales. However, after having a lengthy discussion with Zulika I decided to give them a chance and I’m extremely happy I did.

I used to get 2 sales per week from my Yellow pages ad, but since I advertised my site on the internet I got 28 sales in just 14 days. Worth Overdoing deliver on their promises and I will recommend their services without any hesitation”


rondevu

Darion Jacobs
Rondevu Limo Hire

 

 

 

 

3

Competitors Clicking on Ads

Since 2010 our advertising was gradually getting more and more expensive and we were getting less leads from Google.

We suspected that one of the reason our sales tapered off was due to our competitors maliciously clicked on our ads in order to ramp up our click costs. Obviously, we were worried about the situation and that is why we approached worth overdoing.

When I first spoke to Zulika I was relieved to hear what they had to offer.  They were the able to quickly fix our problem and we immediately saw results in our campaigns.

Zulika also gave us valuable advice on how to get more people coming to our website and spend less money.

I’m  glad to say that we’re experiencing more enquiries than before which meant more business for us. It’s been a real pleasure working with Zulika and I’m extremely happy with the result
s

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Naomi du Toit
Business Owner

 


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Cost Effective

“The amount of clicks to cost ratio is extremely cost efficient. Thank you for managing this site on my behalf. You are a true professional in that you always kept me informed and updated as well as providing alternate solutions”


seeff


Andre Smith
Sales Executive

 


 

 


 

     

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