How To Dominate Your Market with Google Adwords

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How to Dominate Your Market

Understand your customers' search behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).

Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of rand value to that lead so you can determine how much advertising to spend in order to get it.

Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.

Do the keyword research

	Brainstorm the core ones with a diverse group
	“spy” on your competitions' using tools
	use other tools to expand the core list

Group keywords by the conversation type (what is the potential customer looking for?)

If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to
someone already in your area looking to sell their house

Build landing pages on your site for each conversation type

You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.

Set up your own blog

Set up your adwords campaign using the keywords, groupings and landing pages

Monitor and test…EVERY DAY

	Split test ads every day
	Adjust bids every day
	Get rid of non-performing keywords every day

As soon as a great “money term” is found, start the search engine optimization process for that term

	Market 2-3 articles per week (or even more)
	Make blog postings on your blog and others’
	Answer posts on forums and yahoo answers

Move great “money terms” to Yahoo and MSN pay per click advertising engines

Rinse and repeat this process every 90 days!

Get Your Risk-FREE No-Obligation Pay Per Click Management Quote Now!

PPC Search engine marketing can be very challenging and an ever increasing number of businesses try to get more traffic to their website. Things are not getting easier and if you want the upper hand over your competitors then the time is right to use expert pay per click management services.

So, if are feeling things are getting tougher in your Google campaigns right now then complete the form below for a risk free no obligation quote to improve your pay per click management or your organic search engine ranking

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What People Are Saying...

"We had to employ an additional 4 sales reps just to keep up with the leads coming in...

"Not that I mind having this kind of pressure, but since we started working with Worth Overdoing it has really put our sales team under a great deal of pressure to keep up with the leads coming in.

In less than two months since Worth Overdoing started helping us our cost per lead has dropped by two thirds. At the same time our leads are still increasing! We are getting more leads, better leads, and all of this at a third of the cost...

So saying that we are extremely happy with the results would be an understatement!"

J Badenhorst
Director - College SA

1219% Increase in Click-Through-Rate

"My click-through-rate went up from 1.27% to 16.76% over a 2-3 month period... My cost per conversion came down from R507 to R74…

If you want to get more traffc to your site, make sure you contact Worthoverdoing"

Anthony Healey
HM Removals & Simply Store

Saved R53,500 on Adwords

It’s amazing to see the results I’ve been getting. I used to spend close to R70, 000 per month on Adwords. But, now my costs are down to R16,500 pm and I’m saving a huge amount of money.

My sales have tripled and all my Google campaigns are very profitable. You guys definitely know your stuff and there is no one I would recommend higher.

Werner Hattingh
Brits Pale (Pty) Ltd

ERA Properties Garden Route

Ons kry baie meer navrae van Google af as ooit tevore en ek is gelukkig met die resultate tot dusver

Ono Martins
ERA Garden Route

An Extra 28 Sales in Just 14 Days

To be honest, I’ve always been sceptical about companies promising increased sales. However, after having a lengthy discussion with Zulika I decided to give them a chance and I’m extremely happy I did.

I used to get 2 sales per week from my Yellow pages ad, but since I advertised my site on the internet I got 28 sales in just 14 days. Worth Overdoing deliver on their promises and I will recommend their services without any hesitation”

Darion Jacobs
Rondevu Limo Hire

Competitors Clicking on Ads

Since 2010 our advertising was gradually getting more and more expensive and we were getting less leads from Google.

We suspected that one of the reason our sales tapered off was due to our competitors maliciously clicked on our ads in order to ramp up our click costs. Obviously, we were worried about the situation and that is why we approached worth overdoing.

When I first spoke to Zulika I was relieved to hear what they had to offer. They were the able to quickly fix our problem and we immediately saw results in our campaigns.

Zulika also gave us valuable advice on how to get more people coming to our website and spend less money.

I’m glad to say that we’re experiencing more enquiries than before which meant more business for us. It’s been a real pleasure working with Zulika and I’m extremely happy with the results

Naomi du Toit
Business Owner

Cost Effective

“The amount of clicks to cost ratio is extremely cost efficient. Thank you for managing this site on my behalf. You are a true professional in that you always kept me informed and updated as well as providing alternate solutions”

Andre Smith
Sales Executive

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