If you want to get tons of free traffic from Google and improve your search ranking, then it is vital that link-building forms part of your SEO strategy.

Search engines (SE's) really put a lot of emphasis on the amount of people that link to you. Google views the amount of links that is coming to you as a vote of confidence in your site. In other words, the more 'votes' you can get, the more trust Google has in your site.

However, quality is more important than quantity, so it helps to get good quality links from trusted sites. SE's now take into account the relevance of links pointing to your site and Google for example may cross-reference the title of the page containing the link with the anchor text of the link to your page.

There are many ways to build links back to your site using anchor text that will help your website climb up the search engine ladder faster. A few popular methods include submitting to article, video, podcast and RSS directories. You can also build hubs and lenses or do blog and forum postings to get more 'link juice.'

Search Ranking - Forum Postings

If you don’t already know, forum marketing is where you post a ‘thread’ or a response to a thread which includes a ‘signature’ that links directly to your website.

Like Adwords, you need to constantly test how well your signature lines convert and how effective your landing pages are or you’ll be completely wasting your time.

Forum marketing is both a short and long term traffic strategy that has 4 major benefits:

1... You’ll get immediate traffic from recent posts.

2… You’ll get on-going traffic from past posts - forum content consistently gets ranked very highly in the search engines under thousands of different keywords and phrases (especially in Google).

3… You’ll receive multiple and static backlinks to your website that’ll boost your own search rankings (and therefore your traffic)

4… You’ll achieve credibility in your chosen niche.

…and you’ll get all this from an action you’ve taken just ONE time!

Search Ranking - Add Value

You want to add value to their forum, and you don’t want to spam them with uninteresting or unhelpful comments.

After all, most forums actually allow people to advertise their ‘signature posting’ services - so they obviously don’t mind too much - as long as it adds value.

There are a lot of ways you can get multiple one way links to your site, which will help with your search ranking. If you do this correctly, you'll be able to get top 10 Google positions under your must profitable keywords.

With a little help, you can start to overcome all of these issues. Check out our plan on How to dominate your market to see what we advise