Pay Per Click

Pay per click advertising consists of ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

Pay per click advertising can be a VERY profitable way to increase sales and leads (if done correctly).

	It’s fast – you can have a campaign up and running in less than 30 minutes. Getting your site into the search engine listings can take weeks or even many months depending on the competition level.

	If you understand how to manage a pay per click campaign, you can have immediate feedback and metrics to determine the return on your investment. You can see exactly how much money you’re spending, what your potential customers are doing online, and what sales you’ve made. If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow pages, you never even know if anyone sees your ad!

	It can tell you what the money terms are! How do you even know what search terms you want to optimize your site for? You can test them quickly and easily with a pay per click campaign, and then apply that knowledge to your search engine optimization efforts.

Pay per click advertising needs to be a part of every business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialized knowledge and experience. There are several problems that the novice advertiser runs into.

Google’s rules and tips and tricks to work within them – Google doesn’t make it easy to advertise. There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable. These rules include:

	Keyword grouping
	Quality score
	Ad relevancy
	Click through rate management
	Bid pricing
	And many more…

Keyword research – I guarantee that if you’re already using adwords, you’re leaving out important keywords in your campaign.
If you have 10-30 keywords currently, you should most likely be bidding on 1,000-3,000. It’s that big of a difference when you have access to the right tools and strategies.

Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only ½ the visitors to your site than you should be.

Conversion tracking – Most business owners don’t know how to track whether a rand spent on advertising generated any sales. Obviously, without this information, you’re flying blind.

Tools – There are several very important tools in the market to help create and manage pay per click campaigns. The problem is
that they are expensive, and don’t make financial sense for one business owner managing one campaign.

Only sending visitors to the home page – There are probably many different types of potential customers for your products
and services. Sending them all to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them
exactly how you can solve their particular problem.

Our services our designed to help you manage your pay per click campaign. Check out or strategy on how to dominate your market to see what we can do to use pay per click advertising to boost your profits today!

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What People Are Saying...

"We had to employ an additional 4 sales reps just to keep up with the leads coming in...

"Not that I mind having this kind of pressure, but since we started working with Worth Overdoing it has really put our sales team under a great deal of pressure to keep up with the leads coming in.

In less than two months since Worth Overdoing started helping us our cost per lead has dropped by two thirds. At the same time our leads are still increasing! We are getting more leads, better leads, and all of this at a third of the cost...

So saying that we are extremely happy with the results would be an understatement!"

J Badenhorst
Director - College SA

1219% Increase in Click-Through-Rate

"My click-through-rate went up from 1.27% to 16.76% over a 2-3 month period... My cost per conversion came down from R507 to R74…

If you want to get more traffc to your site, make sure you contact Worthoverdoing"

Anthony Healey
HM Removals & Simply Store

Saved R53,500 on Adwords

It’s amazing to see the results I’ve been getting. I used to spend close to R70, 000 per month on Adwords. But, now my costs are down to R16,500 pm and I’m saving a huge amount of money.

My sales have tripled and all my Google campaigns are very profitable. You guys definitely know your stuff and there is no one I would recommend higher.

Werner Hattingh
Brits Pale (Pty) Ltd

ERA Properties Garden Route

Ons kry baie meer navrae van Google af as ooit tevore en ek is gelukkig met die resultate tot dusver

Ono Martins
ERA Garden Route

An Extra 28 Sales in Just 14 Days

To be honest, I’ve always been sceptical about companies promising increased sales. However, after having a lengthy discussion with Zulika I decided to give them a chance and I’m extremely happy I did.

I used to get 2 sales per week from my Yellow pages ad, but since I advertised my site on the internet I got 28 sales in just 14 days. Worth Overdoing deliver on their promises and I will recommend their services without any hesitation”

Darion Jacobs
Rondevu Limo Hire

Competitors Clicking on Ads

Since 2010 our advertising was gradually getting more and more expensive and we were getting less leads from Google.

We suspected that one of the reason our sales tapered off was due to our competitors maliciously clicked on our ads in order to ramp up our click costs. Obviously, we were worried about the situation and that is why we approached worth overdoing.

When I first spoke to Zulika I was relieved to hear what they had to offer. They were the able to quickly fix our problem and we immediately saw results in our campaigns.

Zulika also gave us valuable advice on how to get more people coming to our website and spend less money.

I’m glad to say that we’re experiencing more enquiries than before which meant more business for us. It’s been a real pleasure working with Zulika and I’m extremely happy with the results

Naomi du Toit
Business Owner

Cost Effective

“The amount of clicks to cost ratio is extremely cost efficient. Thank you for managing this site on my behalf. You are a true professional in that you always kept me informed and updated as well as providing alternate solutions”

Andre Smith
Sales Executive

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