- Pay Per Click
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Pay per click advertising consists of ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.
Pay per click advertising can be a VERY profitable way to increase sales and leads (if done correctly).
It’s fast – you can have a campaign up and running in less than 30 minutes. Getting your site into the search engine listings can
take weeks or even many months depending on the competition level.If you understand how to manage a pay per click campaign, you can have immediate feedback and metrics to determine
the return on your investment. You can see exactly how much money you’re spending, what your potential customers are doing
online, and what sales you’ve made. If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow
pages, you never even know if anyone sees your ad!It can tell you what the money terms are! How do you even know what search terms you want to optimize your site for?
You can test them quickly and easily with a pay per click campaign, and then apply that knowledge to your search engine optimization efforts.
Pay per click advertising needs to be a part of every business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialized knowledge and experience. There are several problems that the novice advertiser runs into.
Google’s rules and tips and tricks to work within them – Google doesn’t make it easy to advertise. There are lots of
unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for
the advertising. If not respected and understood, many campaigns are doomed to be unprofitable. These rules include:
Keyword grouping Quality score Ad relevancy Click through rate management Bid pricing And many more… Keyword research – I guarantee that if you’re already using adwords, you’re leaving out important keywords in your campaign.
If you have 10-30 keywords currently, you should most likely be bidding on 1,000-3,000. It’s that big of a difference when you
have access to the right tools and strategies.Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most
likely getting only ½ the visitors to your site than you should be.Conversion tracking – Most business owners don’t know how to track whether a rand spent on advertising generated any
sales. Obviously, without this information, you’re flying blind.Tools – There are several very important tools in the market to help create and manage pay per click campaigns. The problem is
that they are expensive, and don’t make financial sense for one business owner managing one campaign.Only sending visitors to the home page – There are probably many different types of potential customers for your products
and services. Sending them all to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them
exactly how you can solve their particular problem.
Our services our designed to help you manage your pay per click campaign. Check out or strategy on how to dominate your market to see what we can do to use pay per click advertising to boost your profits today!
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Testimonials
My click-through-rate for one of my websites went up from 1.27% to 16.76% over a 2-3 month period. The other site improved from 0.45% CTR to 5.48% over the same period. My cost per conversion came down from R507 to R74. Over that period I used to spent R16,234 on Adwords where I'm only paying R4,313 for the same amount of conversions now. If you want to get more traffc to your site, make sure you contact the Worthoverdoing online marketing team first!
Anthony Healey, Airport Industria, Cape Town
www.HMRemovals.co.za
www.SimplyStore.co.za
It has been so easy to work with you guys. I wish I had known about you 6 months ago and then I would have saved a lot more money on my online advertisings costs . I had a million questions about Google Adwords before we even started with any service. Thanks for being prompt and thorough in answering all my online marketing concerns.
Brooks M Wiley, Santa Monica, California, USA
http://www.propellerlabs.com/
Alain baie dankie vir jou epos dit het ons baie geleer. Vriendelike groete Robbie
Leroy & Robbie v/d Walt, Kempton Park, Gauteng
wwwLeroyonline.com
Alain puts his money where his mouth is. I receive, almost daily, updates from Alain and am building a portfolio to use the moment I start full on with my advertising. Well done Alain.
Tony Auret, Dayanglen, Boksburg
http://www.herbalworxsa.com/
I'm so glad I came across Worthoverdoing's site since they are clued up about online advertising and Google ads and everything that goes along with SEO and PPC. They're really good and are prepared to walk that extra mile. I'll be glad to recommend them to anyone who would be interested in using Google advertising to promote their website online.
Johan Botha, Table View, Cape Town
http://www.MadibasVolunteers.com
Congratulations Allain...full house. Thank you guys for helping me with my website and ranking my site on Google. I really appreciate all the help you gave me so far, I am extremely satisfied with everything you have done for me.
Desmond Jonker, Kuilsriver, Cape Town
http://www.caravanhirecapetown.co.za/
Three Times More Clicks. Thanks for saving me a lot of money on advertising my business online. My click costs are down and I'm getting three times more traffic to my site than before. This is just what I needed to take my company to the next level!
Jill Anderson, Westville, Durban
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