Increase Your Quality Score to Decrease Your Costs

Quality Score is a formula that determines how much you will pay per click, where your ads will rank on Google and whether or not your ads will continue to run

Quality Score is a metric that Google uses to measure relevancy and quality of your keywords, ads and website.

Google wanted to ensure that only the most relevant ads appear to people searching for information and that’s why it created Quality Score to gauge the effectiveness of advertisements.

So, to make sure their users click through to relevant sites Google checks the quality of ads and the sites that it link to. This system works best for everybody –

Google users get good information, relevant search engine results, quality content and no spam.

Relevant ads tend to earn advertisers more clicks, ads shows up higher and increase your ROI.

Google is happy when more people click on your ad and the people who click on your ads see information relevant to what they were searching for. This system makes Google the most money by ensuring that both parties (advertisers & users) have a great experience.

How Can You Get A Higher Quality Score?

Google’s algorithms and formulas are their own secret sauce they use to determine Quality Score and minimum bid price, but here is what we learned over time what helps to improve Quality Score:

Your clickthrough rate (CTR) which is the number of clicks your ad received divided by the number of impressions it received over a specific time period.

Relevancy of keywords and ad text

Your account history which is based on the CTR of all the keywords in your account.

The amount of quality and relevant content on your landing page and website

So, it’s clear to see that Quality Score is based on performance and relevancy and if you get that right your Quality Scores will soar and you’ll pay less for your clicks

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