What does it mean to have a Pay Per Click Manager? 

Well it should be a Google Adwords Qualified expert that will run and manage your adverts on Google for you. But, the question is, why is it really necessary?

How important is it to rank on top of Google?

Did you know that almost 90% of people searching on Google’s search engine don’t even go further than page 2 of the results? That’s why it’s crucial that you have to be on the first page of Google results.

I can’t put this more simply: You will get virtually ZERO traffic if you are not on page 1.

How will Google rate my site?

Relevancy is a big issue to Google, so if you are trying to get to the top results for certain keywords and your website is about those keywords, you’re already on your way to getting there.

Let’s try to visualize this. If people click on your golf advert and your website is all about cricket you’re going to get penalized by Google. All because you have no correlation between your advertisement and your landing page. 

If you do this Google will give you a bad quality score.

If Google gives you a bad quality score your keywords will:

1. Show up lower in the search results
2. Be extremely expensive
3. Your Click Through Rate (CTR) will be low
4. Your first page bid estimates will be very high

Can I learn to do Adwords myself?

Of course it’s possible, but it won’t be easy, as long as you’re willing to do all the ground work yourself

Pay per click is easy to learn and difficult to master….and very easy to burn your fingers.

You must remember that you have to be patient when you are building an Adwords campaign and you can only be successful if you:

- Have relevant, targeted keywords

- Have small groups incorporating those keywords

- Write ads that are directly related to those keywords

- Have landing pages that are in line with the keywords and the ads

Follow the stats closely to make sure that you are turning a profit on the keywords

How does Google calculate the Quality Score? Well, it measures how relevant everything is in addition to:

1. The history of your account in terms of the combined click through rate of all whole account

2. As mentioned before, how relevant the chain is between your keywords, ads and your landing pages

3. The historical CTR of your keyword and the matched ad

4. What the CTR was of your URL’s that you use in your ad group
other relevant factors

If you want to advertise on Google using an Adwords Management expert, contact us today.